About us

Who we are

Masaar started in Saudi Arabia in March 2025, built by two founders who share one obsession: travel, and the gear that goes with it. We'd both hit the same frustrating wall. Luggage built to last usually costs a fortune, and luggage you can actually afford tends to give out after a few trips. Nothing sensible sat in between.

We come from a part of the world that takes hospitality, ambition, and living well seriously, and we wanted to build in that spirit: bags that are tough and good-looking at the same time, priced so you don't have to choose between the two.

Our design

Less, done properly. A good bag doesn't need to shout for attention; it earns a second look by getting the details right and leaving everything else alone. Trends move fast. We'd rather make something you're still glad to carry in ten years than something that looks tired by next season.

Our Quality

Crafted to Endure

"Made to last" isn't a tagline for us, it's the brief. You're better off with one bag that holds up than three that don't, so we're particular about materials and hardware. When we can't source a part that meets our standard, we work with specialists and make it ourselves.

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Our model

Good luggage shouldn't be priced like a secret. The familiar names tend to land between SAR 3,000 and SAR 7,000 or more, and a large share of that is markup rather than bag. We sell directly to you and cut the middlemen out, so you pay for the quality and not for everyone in the supply chain along the way.

Masaar

999 SAR

Premium retail brands

3,000–7,000 SAR

Production cost Markup

Our Model

People Over Profits

We also try to keep people ahead of margins. Most of what makes Masaar work comes down to real relationships: the trips we take, the partners we choose, how we treat a customer who's had a problem. It's better for you, better for us, and it makes the work worth doing.